2nd Ed. — Allworth, 2004. — 204 p. — ISBN10: 158115349X, 13 978-1581153491. Written by one of the country's leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the stages of a book's publicity lifecycle. The nuts and bolts of book promotion are covered for...
Simon & Schuster; Later Printing edition, 2013. — 256 p. — ISBN10: 1451686579, ISBN13: 978-1451686579. New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association. What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online...
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