Survey Methods in Multicultural, Multinational, and Multiregional Contexts

A group of authors. Publisher: A John Wiley & Sons, Inc., 2010. 624 pages. Language: English.Some of the world's leading survey researchers gather in this volume to address the need for a standard framework that promotes quality assurance and quality control in survey research, and its impact on various stages of the survey life cycle, including study design and organization, cross-national sampling, testing and pretesting, data collection, and input and output variable harmonization. Self-contained chapters feature coverage of various topics, such as:- Question and questionnaire design, from both global and study-specific perspectives
- The construction and evaluation of survey translations and instrument adaptations
- The effects of cultural difference on the perception of question and response categories
- Non-response issues
- Analysis in comparative contexts, featuring discussion of polytomous item response theory, categorization problems, and Multi-Trait-Multi-Methods (MTMM).Survey Methods in Multinational, Multiregional, and Multicultural Contexts is a valuable supplement for courses on comparative survey methods at the upper-undergraduate and graduate levels. It also serves as an insightful reference for professionals who design, implement, and analyze comparative research in the areas of business, public health, and the social and behavioral sciences.