Baran M.L., Jones J.E. (eds.) Mixed Methods Research for Improved Scientific Study

Information Science Reference | IGI Global, 2016. — 163 p.The clear division between quantitative and qualitative research methods becomes problematic when students begin conducting extensive research for the first time, often as part of a master's thesis or dissertation. In order to handle such complexities in the selection of research methods, a Mixed Methods Research (MMR) approach is one proposed solution. Mixed Methods Research for Improved Scientific Study seeks to demonstrate how mixed methods research designs can address a wide array of scientific questions across disciplines. Focusing on essential concepts and methods for a hybrid approach to quantitative and qualitative research methods for real-world implementation, this publication is ideally designed for students and researchers interested in refining their research skills as well as educators seeking to integrate research methods coursework into the graduate curriculum.Foreword
Preface
Acknowledgment
Research Paradigms
The Nature of Research Methodologies
Moving from Tension to Texture
Mixed Method Research
Designing a Mixed Methods Research Study
It is All in the Design
Designs of Mixed Method Research
Sampling in Research
Sampling in Research
Data Collection Using Innovative Tools
Analyzing Qualitative Data
Analyzing Data
Analyzing Quantitative Data
Analyzing Quantitative Data in Mixed Methods Research for Improved Scientific Study
How Marketers Conduct Mixed Methods Research
Making Sense of All the Words
Data Analysis: Examples of Research Studies using Mixed Methods
Examining Online Communication
Mentoring and Support for the edTPA
Morphological Ontology Design Engineering
Conducting Research from Start to Finish
Creating and Implementing a Mixed Method Research Study
Compilation of References
About the Contributors
Index