Brown Christopher C. Harnessing the Power of Google: What Every Researcher Should Know

Libraries Unlimited, 2018. — 135 p. — ISBN10: 1440857121, 13 978-1440857126.This informative and practical book teaches how to get better and faster results from Internet searches and methods for maximizing the potential of the world's most popular search engine.
Shows users how get to the specific information they need more quickly through the most effective use of Google Web, Google Scholar, and Google Books
Teaches power-searching techniques that are unknown to most Internet users
Includes sidebars that demonstrate specific applications of the "Three Googles" to academic research questions
Written by an active reference technology librarian with three decades of experience, and who helps undergraduate and graduate students in areas such as public policy, international studies, statistics, and government information on a daily basis.
Inside...
Chapter: Searching Generally: History of Searching, Tension between Controlled Vocabulary and Full Textuality, Subject Headings vs. Subject Descriptors, Full-Text Searching: A Different Way of Thinking, Reference.
Chapter: How Google Works: Crawling and Indexing, Ranking of Results, Beyond Google’s Reach, General Google Search Tips, Indirect Searching—Hidden Internet Content, Reference.
Chapter: Searching Google Web: Basic Search Techniques, Power Search Techniques, Keyword Formulation, Evaluating Web Content, Cached Content, Reference.
Chapter: Power Searching for Primary Sources Using Google Web: Site-Specific Google Searching, Site Searching on the International Level, Site Searching on the Foreign Government Level, Site Searching on the U.S. National Level, Site Searching on the State Government Level, Site Searching on the Local Level (Counties and Communities), Site Searching for Commercial Content, Site Searching for Nonprofit Content, Reference.
Chapter: Google Scholar and Scholarly Content: Depth of Searching in Google Scholar, What Content Does Google Scholar Retrieve? Books—From Google Books, Evaluating Google Scholar Content, Right Margin Links, Left Sidebar, Citation-Specific Links, Effective Searching in Scholar, Google Scholar Metrics, References.
Chapter: Google Books: Library Project, Google Books Partner Program, Google Book Views, Searching and Navigating Google Books, The “Fulfillment” Part, How Complete Is Google Books? Government Documents in Google Books, Magazines in Google Books, Google Books and HathiTrust, Google Books and the Internet Archive, Fingers and Hands in Google Books, Citing Google Books, References.
Chapter: Google as a Complement to Library Tools: What’s Wrong with Academic Libraries, The Three Googles, What’s Right with Academic Libraries, The “Flattening” of Information Sources, The “Holy Grail” of Search Results in the Google Age, Reference.
Chapter: Academic Research Hacks: No Country Redirection (NCR) searching, Google Books Ngram Viewer, Image Searching, Google Translate, Legal Cases, Searching Patents, References.
Chapter: Case Studies in Academic Research: Case Study 1: Resources on Human Trafficking, Case Study 2: Funding for Religious Schools in Tanzania and South Africa, Case Study 3: Paris Tango House Fashion from the 1920s, Case Study 4: Data on Geothermal Heat Pumps,
Chapter: Searching for Statistics: Step One: Determine Who Cares about the Statistics You Are Seeking, Step Two: Search within the Internet Domain of the Entities Likely to Issue Statistics.
Keyword Searching and Statistics: Statistics Case Study 1: Immigrant Statistics for the United States, Statistics Case Study 2: Subnational Data for Uganda.