Crook Ian, Beare Peter. Motion Graphics: Principles and Practices from the Ground Up

Fairchild Books, 2016. — 200 p. — ISBN13: 978-1472569004.Song lyrics fly across the screen in time to music. A globe spins and zooms into a war-torn country. Money rises from a screen to explain an economic situation. Now, more than ever, we are surrounded by these motion graphics on our TV and cinema screens, on our smartphones, computers, and tablets, on Main Street and in our galleries.Motion Graphics: Principles and Processes from the Ground Up is your introduction to the core principles of the discipline, whether your background or ambitions lie in animation, graphic design, film production, or visual effects. Ian Crook and Peter Beare provide you with a wide understanding of the key concepts and techniques that will help you plan, develop and produce your own creative projects.Concepts: Tools
The Camera
Video Image Formats
Video Compression and Codecs
Still Image Formats
Software
Image Creation
Image Manipulation
Traditional Art Materials
Alternative Tools
Case Study: Momoco
Exercise: The Cinemagraph
Concepts: The Image
The Pixel
Design Elements
Tone
Color
Rasters and Vectors
Text and Type
Design Principles
Concepts: Space
Aspect Ratio
Describing Objects in Space
2D Motion
2.5 Dimensions
3D CGI
Stereoscopic 3D
Immersive and Augmented Environments
Case Study: Make Productions
Concepts: Time
Frames
Frame-rate
Frame-by-Frame Animation
Tweening
Stop-motion
Time Slice
Motion in Time and Space
Exercise: Planning an Animation
Putting The Pieces Together
Compositing
Transparency
Mattes
Keying
Blending Modes
Color Adjustment
Sound
Case Study: Max Jauga
Recording And Recreating Motion
Rotoscoping
Motion Tracking
Match Moving
Motion or Performance Capture
Exercise: Rotoscoping
Process: Planning
Message and Audience
Sketchbooks
Collecting Inspiration
The Design Process
The Production Pipeline
Process: Production
Shooting Video
Media Management
Prototyping
Working with Others
Copyright
Case Study: Tendril