Macdonald Iain. Hybrid Practices in Moving Image Design: Methods of Heritage and Digital Production in Motion Graphics

Palgrave Macmillan, 2016. — 128 p. — ISBN: 978-3319413747.Moving image design, whether viewed as television and movie title sequences, movie visual effects, animating infographics, branding and advertising, or as an artform, is being increasingly recognised as an important dynamic part of contemporary culture. For many practitioners this has been long overdue. Central to these designers' practice is the hydridisation of digital and heritage methods.Using interviews with world-leading motion graphic designers, Oscar-nominated visual effects supervisors and moving image artists this book examines hybrid moving image that re-invigorate heritage practices, the handmade and the analogue crafts. Now is the time to ensure that heritage skills do not atrophy, but that their qualities and provenance are understood as potent components with digital practices in new hybrids.Hybrid Motion: Past, Present and Future
Heritage and Digital
Skills and Educational Research
Hybrid Futures in Art & Design Education
Political Economy: Conditions of Production
Narratives of Production
Graham McCallum: Executive Creative
Director of Kemistry
Nobrain: Directors and Animators
Richard Stammers: Visual Effects Supervisor
Adam Valdez: Visual Effects Supervisor
Eric Dyer: Moving Image Artist
Momoco: Motion Graphic Designers