Finger Lutz. Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior

O’Reilly, 2014. — 338 p. — ISBN: 1449336752.You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results.