Finlay S. Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods

London: Palgrave Macmillan UK, 2014. — 248 p. — ISBN: 978-1-349-47868-2This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations.Using Predictive Models
Analytics, Organization and Culture
The Value of Data
Ethics and Legislation
Types of Predictive Models
The Predictive Analytics Process
How to Build a Predictive Model
Text Mining and Social Network Analysis
Hardware, Software and All that Jazz