Publisher: Academic Press; 1 edition (October 1, 2008). 556 p.
Neuroeconomics is a new highly promising approach to understanding the neurobiology of decision making and how it affects cognitive social interactions between humans and societies/economies. This book is the first edited reference to examine the science behind neuroeconomics, including how it influences human behavior and societal decision making from a behavioral economics point of view. Presenting a truly interdisciplinary approach, Neuroeconomics presents research from neuroscience, psychology, and behavioral economics, and includes chapters by all the major figures in the field, including two Economics Nobel laureates.
A Brief History of Neuroeconomics
Neoclassical Economic Approaches to the Brain
Behavioral Economics and the Brain
Social Decision Making, Neuroeconomics, and Emotion
Understanding Valuation – Learning Valuations
The Neural Mechanisms for Choice
Remarks on Neuroeconomics